Drake Invests In Cannabis Brand Bullrider And Hops On Board As Co-Owner

Drake is making more big moves in the cannabis industry. Bullrider, a cannabis brand bringing the finest products to the recreational market, is happy to announce its new co-owner and strategic advisor, Aubrey Drake Graham.

The Grammy Award-winning artist recently invested in a Los Angeles-based chicken joint, and his next venture is into the industry we love most. Bullrider is a subsidiary of Robes Inc., and is now co-owned by Drake, OVO Sound founder and cannabis advocate Noah Shebib “40,” industry vet Maxim Zavet, and entrepreneur Lorne Greenberg.

40’s initiative to hop on board as the brand’s co-owner alongside Drake and others was inspired by the beneficial strain Afghani Bullrider, which he attests to being a life-changing product that eased the severity and symptoms of his decade-long battle with multiple sclerosis.

Bullrider is now excited to expand its products with multiple top-quality and high-grade cannabis strains, merchandise, retail, and premium cannabis products, thanks to the hype of Drake’s latest investment and co-ownership. The “God’s Plan” rapper has come a long way from his early days of cannabis use; click here to read up on Drake’s experience smoking weed for the first time.

After witnessing the dedication, knowledge, and relentlessness of 40’s experience in the cannabis industry, Drake will now be advising and helping with strategies to help prove Bullrider’s mission to deliver an unmatched cannabis experience to the North American Market. “I’ve always viewed 40 as the expert when it comes to cannabis, so I’m very excited to invest, partner, and contribute to setting a new standard for a premium cannabis experience,” Drake told Cision, PR Newswire.

“My involvement with Bullrider stems from the urge to help consumers access high-grade strains with the same recreational, therapeutic benefits that I’ve been able to enjoy,” explained 40. “It’s not just another cannabis brand; Bullrider has a deep reverence for quality cannabis and its medicinal properties, which I’ve always been extremely passionate about.”

“At the heart of Bullrider is the convergence of street art, hip-hop, and limited premium Cannabis product drops,” expressed Bullrider CEO Maxim Zavet. “We’re honored to create a space for Drake and 40 to continue their iconic partnership in lending their innovation and drive to sharing our products with the world.”

Bullrider is expected to make its debut with a unique farm-gate flagship storefront in Brampton, Ontario, this month. Bullrider is happy to deliver a cannabis production and retail experience like no other.