Veritas Farms Will Now Be Sold In Kroger

Veritas Farms Inc. recently announced its expanding portfolio via a distribution partnership with Kroger Family of Stores. Veritas Farms is a vertically integrated agribusiness creating full-spectrum hemp oil products containing CBD and other existing cannabis compounds.

Globe Newswire reports that under the new partnership agreement, Kroger will be distributing various new hemp and CBD products like oils and cosmetics into its stores, which will expand Veritas Farms’ geographic presence within the United States.

Kroger’s multi-state distribution of products includes the following notable names: Dillons, Fry’s, Fred Meyer, King Soopers, QFC, Ralph’s, and Smith’s. Kroger is currently selling many Veritas Farms products throughout stores in the following states: Arizona, Arkansas, Colorado, Illinois, Indiana, Kansas, Kentucky, Missouri, Nevada, South Carolina, Tennessee, West Virginia, Washington, and Wyoming.

Now, with the new distribution partnership, Veritas Farms products will geographically expand into the markets of the following new states: Alabama, California, Louisiana, Mississippi, Montana, New Mexico, Oregon, and Virginia.

Thanks to the new distribution partnership, Veritas Farms expects to be selling its topical products in a total of 27 states and over 1,200 locations within the Kroger Family of Stores by early December 2021.

Veritas Farms is dropping a variety of new products to help capitalize on the geographical expansion, including a full-spectrum hyaluronic day cream, cucumber eye cream, rejuvenating night cream, mattifying blemish cream, mint lavender lotion, muscle relief sports cream, and cherry lip balm. Veritas Farms’ existing products prior to the partnership will also be sold, which include lines of salves, moisturizing lotions, and assorted lip balms.

President and CEO of Veritas Farms, Stephen Johnson, said in a press release reported by Globe Newswire that his company is “honored” to expand its partnership with Kroger Family of Stores.

Since Kroger is a nationally-recognized leader in retail, Johnson is praising the company’s commitment to helping promote the benefits of full-spectrum hemp oil, the potential for continued growth, and “the importance of these products’ availability to consumers and retailers.” He concluded by encouraging us to find a participating store using the locator tool on the Veritas Farms website.

We should expect to see more CBD beauty ventures like this in the future, especially since the CBD beauty and personal care market generated $378 million in sales in 2021, up 20% from 2020. According to Globe Newswire, the market is projected to reach $804 million in annual sales by 2026, which would signify a 16% CAGR.